Oral-B® annuncia il lancio di THE BIG RETHINK, un’iniziativa per rendere l’igiene orale più inclusiva, accessibile e positiva per le persone con disabilità, i loro caregiver e i professionisti del settore dentale

Oral-B launches The Big Rethink initiative at exclusive launch event in Frankfurt with panel of experts on how to make oral care more inclusive and accessible. Pictured (left to right): British broadcaster, Nikki Fox, Executive Board Member of the iADH, Alison Dougall, British influencer James Hunt from Stories About Autism, iADH spokesperson, Johanna Norderyd, popular German actor, Andre Dietz, Chief Executive Officer for Healthcare, Jennifer Davis and P&G Europe Oral Care Senior Vice President, Benjamin Binot. (Photo: Business Wire)

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Oral-B unveil brand film to celebrate the launch of its Big Rethink campaign, to make oral care more inclusive and accessible for all.

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Oral-B unveil brand film to celebrate the launch of its Big Rethink campaign, to make oral care more inclusive and accessible for all.

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British broadcaster, Nikki Fox, Chief Executive Officer for Healthcare, Jennifer Davis, iADH spokesperson, Johanna Norderyd, British influencer James Hunt from Stories About Autism and popular German actor, Andre Dietz on why brands should be making oral care more accessible and inclusive. (Photo: Business Wire)

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As part of The Big Rethink, Oral-B launches its ‘Positive Practices’ programme in partnership with The International Association For Disability and Oral Health (iADH), designed to train and educate dental professionals on how to become more inclusive when it comes to their patients. (Graphic: Business Wire)